【121217】❤EFY❤【阅读阅开心】No.97

发表于:2012-12-16 22:00 [只看楼主] [划词开启]



(左键刷蓝不会的单词-点击查词-即见单词的音标释义,回复者体会者另外奖励150沪元)

点击查看大图大学英语四六级快要考试了哦!有些童鞋还忙于四六级的准备中,所以轩尘想在考试之前抽几篇四六级阅读,让大家上上手,练习练习,期望大家能得到很好的成绩

The appeal of advertising to buying motives can have both negative and positive effects. consumers may be convinced to buy a product of poor quality or high price because of an advertisement. For example, some advertisers have appealed to people’s desire for better fuel economy for their cars by advertising automotive products that improve gasoline mileage. Some of the products work. Others are worthless and a waste of consumers’ money.
  Sometimes advertising is intentionally misleading. A few years ago a brand of bread was offer to dieters(节食者)with the message that there were fewer calories(热量单位,大卡)in every slice. It turned out that the bread was not dietetic(适合于节食的), but just regular bread. There were fewer calories because it was sliced very thin, but there were the same number of calories in every loaf.
  On the positive side, emotional appeals may respond to a consumer’s real concerns. Consider fire insurance. Fire insurance may be sold by appealing to fear of loss. But fear of loss is the real reason for fire insurance. The security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most people. If consumers consider the quality of the insurance plans as well as the message in the ads, they will benefit from the advertising.
  Each consumer must evaluate her or his own situation. Are the benefits of the product important enough to justify buying it? Advertising is intended to appeal to consumers, but it does not force them to buy the product. Consumers still control the final buying decision.


点击查看大图OK,文章的大概意思都看懂了么?下面让我们做两道题来试试吧~




~O(∩_∩)O~, 订阅节目戳这里哦~~~

PS.往期节目还没做的亲,点我进入节目单,奖励照发哦~~~\(≧▽≦)/~~~


答题区

1、Advertising can persuade the consumer to buy worthless products by _________.
2、It can be inferred from the passage that a smart consumer should _________.
最后编辑于:2012-12-19 07:21

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