【读书笔记】FOR THE WIN(游戏化新趋势)[已完结]

C小郁 (ccprincess)
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发表于:2014-05-05 15:03 [只看楼主] [划词开启]

FOR THE WIN —— How game thinking can revolutionize your business


作者: Kevin Werbach / Dan Hunter

内容简介  · · · · · ·

Take your business to the next level—for the win

Millions flock to their computers, consoles, mobile phones, tablets, and social networks each day to play World of Warcraft, Farmville, Scrabble, and countless other games, generating billions in sales each year. The careful and skillful construction of these games is built on decades of research into human motivation and psychology: A well-designed game goes right to the motivational heart of the human psyche.

In For the Win, authors Kevin Werbach and Dan Hunter argue persuasively that gamemakers need not be the only ones benefiting from game design. Werbach and Hunter are lawyers and World of Warcraft players who created the world’s first course on gamification at the Wharton School. In their book, they reveal how game thinking—addressing problems like a game designer—can motivate employees and customers and create engaging experiences that can transform your business.

For the Win reveals how a wide range of companies are successfully using game thinking. It also offers an explanation of when gamifying makes the most sense and a 6-step framework for using games for marketing, productivity enhancement, innovation, employee motivation, customer engagement, and more.

In this illuminating guide, Werbach and Hunter reveal how game thinking can yield winning solutions to real-world business problems. Let the games begin!


[心得]


最近打算写一本关于游戏化未来新趋势的专业书籍,这一领域在国内还是空白,只能找国外的论著来读,就在这里更新读书笔记吧。

随着游戏产业的迅速兴起,人们发现了游戏在提升人类愉悦度和耐受力等各方面发挥的巨大作用,如何让游戏机制在非游戏领域的其他方面发挥它的特长,用人们喜闻乐见的游戏手法处理商务、学习、工作和生活中的各种问题,这一课题引起了我的兴趣

拿大家都很热爱的“沪江网”来说吧,在这里游戏化可谓无处不在,不论是打卡、徽章、排名,还是游戏通关一样的开心词场、沪江游学,以及让大家爱到不行的沪江宠物,阿诺大大把游戏化发挥的淋漓尽致,也带给了大家不一样的学习乐趣。

那么如何设计这样的游戏机制,如何运用游戏手法把产品带给客户,让孩子们热爱学习,让健身成为乐趣?

宾夕法尼亚大学诺顿商学院的Kevin老师全球首次开设了Gamification课程,这本书就是他的著作了,让我们一瞻前沿的风采。



2014-5-6更新《For the Win》1

2014-5-7更新《For the Win》2

2014-5-8更新《For the Win》3

2014-5-9更新《For the Win》4 

2014-5-10更新《For the Win》5

2014-5-11更新《For the Win》6

2014-5-12更新《For the Win》7

2014-5-13更新《For the Win》8

2014-5-14更新《For the Win》9

2014-5-15更新《For the Win》10

2014-5-20更新《For the Win》11(全书完)


最后编辑于:2014-08-13 20:58
分类: 读书笔记党
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