2014.03.31【英译中-跟我学词伙系列-08】广告针对儿童是否正确

迷失在白森林 (Mr.Lu) 路人甲
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发表于:2014-03-31 21:56 [只看楼主] [划词开启]

Many advertisers now tend to target children and persuade them to buy various products. Although this could bring some benefits to children, I believe it is more likely to have a negative effect on them. 

现如今的广告商们都把目标转向了儿童并劝说他们购买各种各样的产品。 尽管这样的做法可能会对儿童带来一些好处,但是我认为更多的是对儿童造成的负面影响。

Parents sometimes disapprove of advertising aimed at children because it compounds a negative peer pressure on children. Some children tend to regard buying toys and snacks as a norm and compare themselves with their peers in these possessions.These items can give them a sense of identity, otherwise, they feel they are to be marginalized. This kind of pressure can have an advertise impact on children’s mental health.

有时候家长不赞同广告针对孩子是因为这样会对他们造成一个同龄人的负面影响。有一些儿童把买玩具和零食当做一种很正常的行为,并与他们的同龄人去比较这些东西。 他们认为物质可以给他们一种身份感,不然他们会觉得自己被边缘化了。这种压力往往会对儿童的心理健康产生负面影响

On the other hand, the opposing view of advertising is that it may provide information essential to sound judgment. Consumers today are increasingly knowledgeable, so they are able to evaluate commercial messages critically. Therefore, advertisers provide enormous information, which enables children and parents to gain an insight into the products they want.  They are likely to make a well-informed decision, for example, choosing a product that contains educational content.

另一方面,反对者认为广告可以提供很多信息并引导儿童做出正确的选择。 如今的消费者知识都很渊博,所以他们可以对商业的信息做出正确的评判。因此,当广告商提供了大量信息的时候,使得儿童和他们的父母可以对他们想购买的产品有一个非常好的了解。他们可以做出很明智的决定,例如选择一些具备教育背景的产品

In my opinion, advertising aimed at children can also put children as well as parents under economic pressures. It encourages children to become compulsive shoppers from an early age, and this means that these young shoppers pester their parents to purchase toys whenever there are new products advertised. This habit will lead to a waste of money, which can present a challenge to those low-income families

在我看来,广告针对儿童会对他们以及他们的父母造成经济上的压力和负担。大量的广告信息可能促使人们在很小的年纪就变为疯狂的购物者

,而这意味着这些年轻消费会一味的要求他们的父母给他们买各种新的广告产品。 这样的行为会浪费钱,而且对于那些经济不是很富裕的家庭来说无疑是雪上加霜。

分类: 英语

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