2014.04.10【英译中】【-跟我学词伙系列-14】Advertising

迷失在白森林 (Mr.Lu) 路人甲
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发表于:2014-04-10 17:44 [只看楼主] [划词开启]

There is a controversy on the functions of advertising. I agree that advertisements have been used to persuade consumers to buy more than they need, instead of selecting high quality goods.

广告的功效性一直以来都存在争议。 我认为广告主要是为了劝说消费者购买更多不必要的产品而不是挑选质量好的。

Advertisers normally recruit high-profile people to endorse their products and these commercial messages can prompt consumers to purchase luxury items in large amounts. These consumers tend to associate the brand with higher status. They may purchase branded products such as electronics and handbags, although these products may not be practical or even reliable. This is particularly the case for new middle classes who intend to purchase luxuries to show wealth.

广告商通常会聘请一些知名很高的人签署他们的产品并通过这些名人的效应把产品推广给消费者,这样消费者就会大量的购买奢侈品。这些消费者会把名牌和社会地位联系在一起。他们会购买大牌的产品例如电子产品和手包,尽管这些东西有时候肯能没有实际用途或者根本不可靠。特别对于现在的新中产阶级来说,购买奢侈品就是为了炫富。

Advertisers also promote the latest products to consumers and their advertising campaigns can lead to a compulsive shopping. Many shoppers are likely to follow fashion because they can gain a sense of identity by acquiring advertised goods. They are obsessed with these products; otherwise, they feel that they are behind the times.

另外广告商们也会不断的向消费者推广最新产品,这样的广告拼杀会导致消费疯狂的采购。很多购物达人喜欢追求时尚,因为他们认为购买广商品会给他们带来一种身份的象征。他们非常痴迷于这些产品,要不然他们会觉得自己落伍了。

On the other hand, it may be the case that advertising can provide enormous information, and encourage consumers to pay attention to quality. They are able to compare products in terms of quality and functions, so they can make well-informed decisions in shopping. This is possibly the reason why many producers will lay emphasis on quality, if they intend to retain customers.

但另一方面,在某种程度上来说,广告或许可以提供大量的信息并鼓励消费者关注产品的质量。当他们进行购物时可以通过对比产品的质量和功能从而做出明智的决定。这或许可以解释为什么很多生产商如果想拥有回头客就必须要注重产品质量的原因。
To summarize, advertising is responsible for people’s decision to buy a large amount of goods and these decisions may not be sensible. However, in some cases, advertising may encourage producers to focus on quality. 

总结一下,人们决定购买大量的产品主要原因要是归功于广告,而这些决定往往不是很明智。但是,在某些情况下,广告或许会让广告商们注意到产品质量的重要性。



@heyjude1943 @如雪肃杀 @myAnne123 @Medical20 @指尖流苏 @me陈丽雯 @孤单羽毛 @Garry与Ib @ydyinglluk 





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