2014.6.16【中翻英】微定制低门槛买得起

奶茶小猫 (Crescent)
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发表于:2014-06-16 00:11 [只看楼主] [划词开启]

微定制低门槛买得起             (广州日报文)

Micro Personal Tailor, Low Threshold that You Can Afford 


1. 与“定制“沾边的未必都是高(mai)大(bu)上(qi)!

When it comes to “personal tailor”, few people might be affordable of this “Luxury,Large,Level” (3L)fashion.


2. 继Louis Vuitton之后,最近Valentino也推出了为客人在自家服饰上订字母和制定图标的服务,每个字母盛惠240元人民币,最多可加订3个;

After Louis Vuitton took the initiative, recently, Valentino launched the same kind of service as well which allows customers to have the letter(s) and icon tailored on their costume. Each letter (no more than 3) costs you RMB 240.




3. 优衣库(UNIQLO)5月中在日本率先推出了利用智能手机定制原创T恤的服务;

During the middle of May, UNIQLO took the lead to launch the service of using smart phones to order and design the personal T-shirt.


4. 今年8月玩facebook 或 instagram 的用户可以将自己的得意照片印在addidas 球鞋上……

This year in August, facebook or instagram users will be able to post their complacent picture on the adidas athletic shoes.

5. 如今,从世界顶尖名牌到事上潮牌,再到专门定制的品牌皆推出了低门槛的 “微定制服务”,和传统的服装意义上动辄上万甚至几十万的高级定制服装不同,在成品基础上依据客户喜好加入个性化细节的微定制价格更亲民,最低只需要花上几百上千元,对于讲究个性的是时尚人士来说,这真是“喜大普奔”的好消息!

Today, from the worldwide top chic brands to the specialized personal tailor brands provide the “Micro Personal Tailor” with low threshold which is different from the traditional kind of haute couture (price at least ten thousand to more than tens of thousand yuan).What an  exhilarating news to those trendsetters around the world who think highly of personality because such kind of service is able to add personal tailor details according to the customers’ needs with just hundreds or thousands yuan!


6观点:微定制满足“小虚荣”

Viewpoint:Micro personal tailor satisfy my “peacockery” to a certain extent 


7. 据了解,“微定制”由于等待时间短、经费相对低廉同时又兼顾了顾客的个性,因此这种定制方式已经成为越来越多品牌追捧的营销方式,而因为这种微定制服务相对亲民的特色,也更容易吸引更广泛的消费人群。

On one hand, micro tailor is said to be relatively inexpensive with little waiting time and given attention to customers’ personality; as a result, this kind of mode has been the popular marketing for more and more brands. On the other hand, owing to its lower threshold to the ordinary people, it is easier for micro personal tailor to attract a wide range customer groups.


8. 曾经购买过LV的monogram背包的林菱表示,很多人都会追捧LV手袋,一些热门的款式像 neverfull 和speedy系列又很容易撞包,因此LV推出这个服务后,林菱就去香港专卖店专门购买了一个,选择了红白相相间的条纹款,并在包包上了LL的名字大写缩写:“我觉得这就是我专属的包包,撞包的几率大减呢!”

Lady Lin Ling who once broughtLV’s monogram backpack said that many people are crazy aboutLVhandbags and series like neverfull and speedy are so in vogue that two persons might show up in an embarrassing way by holding the same bag. So knowing LV had this service, Lin Ling couldn’t wait to go to HK to its specialty stores especially for buying a red-and-whitish stripe bag added the LL logo (the abbreviation of the capital letters of her name) on it as her requirement . “I think it will reduce a lot of chances of holding the same bag with the others because my bag is unique and exclusive.” She says.


9. 在天河写字楼工作的Mandy则曾经在定制品牌服装店购买过一件2000多元的小礼服作为年会的“战衣”,当时因为腰身有点大,还特别要求店铺帮忙修改,另外还在领口加入了蕾丝花边的装饰,让她感到很满意。

Mandy, works in the office building at Tianhe district, has a fabulous dress (about 2000 yuan) for the annual party brought from the clothing store specialized in personal tailor. At that time its waistline was just not fit and the shop helped her to perfect it. Moreover, the collar was decorated the additional laces, which makes her contented so much.


10. Mandy认为这种微定制的品牌服饰一定程度上也代表了自己的个性,价格又不会贵得买不起,还是能满足小小的虚荣心。

In Mandy’s opinion, micro personal tailor brand clothing can not only represent the personality of one person to a certain extent but also cater the little peacockery as long as the price is not too high to afford.

最后编辑于:2014-06-18 11:37
分类: 英语
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