2014.6.24【英译中】Stay stylish: Designer names enter hotel game(1)

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发表于:2014-06-24 22:29 [只看楼主] [划词开启]

Stay stylish: Designer names enter hotel game   

保持特色:设计师品牌加入酒店游戏

Is your hotel chic? Check the label 

你的酒店时髦吗?看标签

By Daisy Carrington, for CNN

June 12, 2014 -- Updated 0213 GMT (1013 HKT)

STORY HIGHLIGHTS 文章亮点

•Tommy Hilfiger and Karl Lagerfeld are the latest fashion icons to turn hotelier

汤米•希尔费格和卡尔•拉格斐从时尚大亨转型酒店经营者

•Lately, hotels and fashion houses are becoming more aligned

最近,酒店和高级时装店联系更紧密。

•Many hotels offer designer suites and experiences to bring in customers

许多酒店向房客提供计师设计的套房和体验

修改:许多酒店现提供品牌设计套房入住和体验以此吸引顾客

1-1.(CNN) -- These days, no fashion house portfolio is complete without a hotel -- or at the very least, a luxuriously designed suite.

这些年头,所有时尚的样品屋都离不开酒店——或者至少一个设计豪华的套间。

1-2.Tommy Hilfiger and Karl Lagerfeld are the latest fashion icons to try their hands at hoteling, with Hilfiger recently purchasing Miami's The Raleigh Hotel and Lagerfeld set to open his first branded property in Macau (albeit not until 2017).

走在时代尖端的时尚大亨汤米•希尔费格和卡尔•拉格斐尝试着手去做酒店营销。希尔费格最近购入了迈阿密罗利酒店。拉格斐的首创品牌酒店也准备在澳门开张大吉。(尽管最快要到2017年)

2-1They join the ranks of many of the fashion industry's most iconic members, including Bulgari, Armani, Versace, and -- until recently -- Missoni (the Hotel Missoni brand, alas, is calling it quits).

他们两位登上了众多时尚界最重要代表人物的排行榜,其中包括保利格,阿玛尼,范思哲,米索尼(直到最近米索尼酒店品牌将要在榜单上除名)

Farewell, Hotel Missoni 再见了,米索尼酒店

Alas, the five-star Hotel Missoni brand will soon be no more. As of this month, the fashion house will pull its name from the hotel brand.

可惜呀,五星级米索尼品牌酒店很快就要关门大吉了。这个月为止,该酒店将会从酒店品牌时尚屋中除名。

2-2"From a designer's perspective, a hotel gives you complete latitude to bring their way of thinking to everything, from the draperies to the textures and colors, that's what you sign up for," says Nikhil Bhalla, vice president of equity research in lodging at FBR Capital Markets.

FBR资本市场住房调查副会长Nikhil Bhalla说到:“从设计师的角度看,房客可以全方位感受设计师从布料到文理、颜色等一切事物的思考方式。这就是顾客花钱买的东西。”

3-1In many cases, a hotel acts as a sort of large-scale designer showroom.

在许多情况下,一家酒店扮演的角色是设计师大规模的陈列室。

3-2 Armani Hotels, for instance, are outfitted with furnishings from Armani Home, ball gowns accentuate the décor atMilan's Maison Moschino, and no suite at Bulgari Hotel is complete without the brand's signature silver.

例如,阿玛尼酒店就是把全套晚宴礼服从阿玛尼家运到Milan的Maison Moschio酒店和宝格丽酒店做装饰,两家酒店都是都是完全没有品牌签名银牌的。

修改:例如,阿玛尼酒店家具配备就来自于阿玛尼家居;位于米兰的Maison Moschio精品酒店装修就重点突出其品牌的晚礼服特点,而宝格丽酒店的套房装饰中怎么能少了其品牌标志性的银色呢。

Armani Hotel Dubai 迪拜的阿玛尼酒店

The first Armani Hotel opened in Dubai's scrawling Burj Khalifa -- the world's tallest building. The rooms are furnished with items from the Armani Home collection.

首家阿玛尼酒店开在迪拜的哈利法塔——世界上最高的建筑。该酒店的房间是用阿玛尼居家系列产品来布置的。

Diane Von Furstenberg debuted her interiors skills at The Claridge's Hotel, where she designed the Piano Suite, which features Murano glassware and photos from Furstenberg's own travels.

Diane Von Furstenberg在Claridge酒店首次公开她的内在技巧,当时他设计了一间以穆拉诺岛为特色的玻璃器具和Furstenberg自己旅行的照片为特色的钢琴套房

4-1"Hotels are a great way to showcase the design identity of a brand, and to project a lifestyle that goes beyond products," notes Silvio Ursini, the executive vice president of Bulgari Hotels & Resorts.

宝格丽酒店及度假区集副总裁Silvio Ursini 说到:“酒店是展示一个品牌设计特色和表达产品的生活方式的好途径。”

Bulgari Hotel

Bulgari launched its first name hotel inLondonin 2012. Business has been good enough to warrant more openings in Milan and Bali. Over the next few years, the brand will expand to Shanghai and Dubai.

2012年,宝格丽首次在伦敦推出以该品牌为名的酒店.。一直以来,生意红红火火到筹备在米兰和巴厘岛开多开几家。再过几年,这个品牌业务将会拓展到上海和迪拜。

4-2 Or, as Bhalla puts it, "the handbag experience has extended itself into a lifestyle experience."

或者,正如Bhalla补充到:“手袋的体验你已经延伸到一种生活的体验了。”


part 2 2014.6.24【英译中】Stay stylish: Designer names en... 

最后编辑于:2014-07-05 18:13
分类: 英语
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