2014.6.24【英译中】Stay stylish: Designer names enter hotel game(2)

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发表于:2014-06-24 23:05 [只看楼主] [划词开启]


2014.6.24【英译中】Stay stylish: Designer ...(1)

5-1Hotel brands are just as eager to align themselves with a fashion brand (even if they don't hand over the reins completely).

酒店品牌只是渴望和潮流品牌结盟,尽管他们并不会移交所有的控制权。

5-2 When they're not tapping big-name designers to decorate their suites, hotels are conjuring up fashion-led experiences to entice customers, be it a Burberry trench coat-loan program or same-day delivery from Net-a-Porter.

当他们没有贴上大品牌设计师的名字去包装他们的套房,酒店方想通过引领潮流的体验去吸引消费者,如巴宝莉风衣的贷款计划或当网上预定天送达服务Net-a-Porter一家奢侈品网上专卖店

7 "For the consumer, who probably already likes the brand, these experiences are an opportunity to experience it at a higher level; it helps them bond with brand a little bit more than they would have before," explains Bhalla.

Bhalla解释说:“对于消费者来说,他们很可能已经喜欢上某个品牌,而这些体验是一个机会让他们在一个更高的层次上去体验这个品牌,帮他们比以前更多一点的联系这个品牌(修改后:以此在二者(消费者和品牌)之间建立一种比过去更为紧密的联系)

8 It also offers the customers a consistency that they might not otherwise expect from a hotel room.

这也提供了消费这一种整体性,一种除了酒店房间之外不能提供的东西。

9-1"When a woman comes to us for a dress, she knows she's going to look gorgeous and glamorous -- that's what we do.

“当一个女人为了一条裙子走进我们的酒店,她知道她会变得魅力四射,那就是我们的责任(修改后:这就是我们要达到的效果)

9-2 When she stays in our suite, she'll know the same design levels went into making the space," notes James Mischka, half of the design label Badgley Mischka, which designed a 1,700-square foot suite at The Breakers Palm Beach.

詹姆士·米诗卡说道“当她住在套房,她会了解到同等的设计水品深入到营造空间的感觉”。她一半的设计被标签为巴吉利·米诗卡, 在Breaker棕榈滩设计了一间1700平方英尺的套房。(修改后:身为巴杰利·米施卡两大设计师之一的詹姆斯·米施卡指出,棕榈滩The Breakes别墅酒店的一间1700平方英尺的套房就是出自这一设计品牌的手笔。)


The BreakersPalm Beach, Badgley Mischka

Design duo Badgley Mischka lent their signature Hollywood glamor to the Imperial Designer Suite at The Breakers Palm Beach. The 1,700-square feet suite features five balconies with ocean views.

设计组詹姆士·米诗卡搭档(修改后:巴杰利·米施卡设计师二人组)在Breaker棕榈滩把他们的荷里名声借用给皇家设计师。这个1700平方英尺的套房以5个海景阳台为特色。

10-1 Branding a hotel suite with a fashion label also helps it attain an extra level of exclusivity.

在酒店套房上加上一个时尚标签也能帮酒店获得一份额外级别的独家代理权。

10-2 Bulgari Hotels, for instance, mimics the exclusivity of its design brand by limiting its room count.

例如,宝格丽酒店,通过限制房间数量来大道其设计品牌的独家代理权的效果。

11 "There's always a scarcity value attached to these types of offerings, and at no point does a brand want to dilute that," explains Bhalla.

Bhalla解释说:“总是有一种稀缺的价值附加到这些产品上。没有一个品牌想到削弱这种价值。”


The Plaza Hotel, Betsey Johnson  广场大酒店 贝齐.约翰逊

In 2010, The Plaza tapped Betsey Johnson to design the Eloise Suite -- a candy-striped room inspired by the children's book character of the same name.

在2010年,广场大酒店贴上了贝齐.约翰逊的标签设计的Eloise套房——一个条文图案的房间,受到同名儿童读物角色的影响。(修改后:灵感来自童书中的同名主角)

Palazzo Versace


Australia's Palazzo Versace was the world's first fully fashion-branded hotel, and as is fitting of the brand, the property is nothing if not luxurious. The 200 bedrooms and suites were designed by the House of Versace.

澳大利亚的范思哲宫殿式酒店是世界首家拥有全部潮牌的酒店(修改后:全部用名牌装饰的酒店)。为了使其名副其实,酒店内极尽奢华。酒店内房间和套房多大200间,均有范思哲之家设计。


The Dior Suite atNew York'sSt.RegisHotelwas designed to mimic the designer's sensibilities. Outfitted in Dior Grey, the room is like an interiors version of his evening wear.

位于纽约圣瑞吉斯酒店的迪奥套房装修得极具设计师的鉴赏力。整间房间都笼罩在迪奥灰中,就如同它晚装的主色调一样。



最后编辑于:2014-06-26 17:12
分类: 英语
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