2014.07.09【英译中】【GZB】亚马逊还能走多远?(3)

cherryvenus (Nana)
【A+研究所】荣誉会员☆网校制霸
路人甲
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发表于:2014-07-09 21:21 [只看楼主] [划词开启]
Before Amazon launched the Kindle in 2007, e-readers were fiddly gadgets that few people used. 
在2007年亚马逊退出Kindle之前,电子阅读器是少数人用的精巧的小玩意儿
The Kindle was easy to use, worked anywhere and allowed instant delivery straight to the device (rather than via a PC). 
Kindle用起来容易,可以在任何地方工作以及能够及时传递至装置(不知道是啥装置,还是机器之间的传递,甚至比电脑还快。
Amazon also pioneered a new model for cloud computing. 
亚马逊同样也是云计算这个新模型的先驱者。
In 2006 it began renting out computer capacity by the hour. 
在2006年时,亚马逊开始按小时出租电脑容量。
The option to rent rather than buy computing power greatly reduced the cost and complexity of launching a new company. 
租而不是买计算能力的概念,极大程度上减少了开创一家新公司的成本和复杂程度
Amazon’s cloud services have since been used by startups including Netflix, Instagram, Pinterest, Spotify and Airbnb, and have spawned a whole new industry.
使用亚马逊的云服务的初创公司有Netflix, Instagram, Pinterest, Spotify 和 Airbnb,并且创造了一个全新的产业。
Apple may be better known as an innovator, but Amazon may have had just as big an impact on the workings of the digital world. 
苹果也许被认为是创新者更好一些,但是亚马逊也许只是对电子世界的工作方式有着极大的影响。
And it keeps on experimenting. 
然而他仍旧在不断地实验。
Unconstrained by a self-image as a company that does a particular thing, Amazon has dabbled in areas from internet search to robotics to film and television development.
作为一家公司不被自己的形象给束缚住,这确实是一件特别的事,亚马逊从网络搜索到机器人技术到电影电视的发展等多个领域都有涉猎。
Indeed, if your glasses are particularly rose-tinted, Amazon seems to have put the “long term” back into Anglo-Saxon capitalism.
事实上,如果你是乐观主义,亚马逊似乎将长期计划投入到了盎格鲁-撒克逊资本主义(注1)。
At a time when Wall Street is obsessed by quarterly results and share buy-backs, Amazon has made it clear to shareholders that, given a choice between making a profit and investing in new areas, it will always choose the latter. 

在那一次,当华尔街痴迷于季度销售结果和分享购买反馈,亚马逊很清楚地告诉股东如果要在盈利和投资新领域的之间选择,它将会选择后者。


注1盎格鲁-撒克逊资本主义:英美为代表的“盎格鲁撒克逊资本主义”主张实行完全的自由市场经济,强调市场竞争,不主张国家过多干预企业和个人的经济活动。又称自由资本主义。
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