2014.07.30【中译英】【GZB】“恐飞”现象蔓延 (2)(600)

cherryvenus (Nana)
【A+研究所】荣誉会员☆网校制霸
路人甲
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发表于:2014-07-30 22:01 [只看楼主] [划词开启]
全球航企集体预警 

The collective warning of global Aviation Enterprise


“今年空难发生如此频繁以及死亡人数众多实属罕见。虽然导致空难的原因不尽相同,但都折射出民航业安全保障措施和安全概率亟须提高。”
北京法学会航空法学研究会常务副会长张起淮认为。“空难已对航空市场造成很大冲击,接下来,要想让航空旅客重拾信心并提振市场,航企恐怕还要加大宣传力度并推出各种促销活动来揽客。”

Zhang qihuai ,the Executive Vice President of Law Institute in Aviation of Law Association in Beijing, thought that this year, it was really unusual that there were so frequent and high fatality. Despite different causes of air crashes, they all reflected that the civil aviation’s security supporting measures and rates really needed to be improved. The air crashes have caused great impact on the aviation market. And following, aviation enterprises need enhance the publicity and promote various sales to attract guests.


一位不愿具名的业内人士也称:“任何一起空难,在航空业都会引发非常大的震动,影响会传递到各个角落。”奥凯航空创始人刘捷音就曾坦言,在空难发生后,航空公司的安全管理级别将提升,甚至有可能对机场进行再培训,这有可能增加航企的运营成本。 
Someone who were unwilling to provide his name claimed that any one of airline crashes would arouse huge shake in aviation, and the influence would transfer to every corner.

Liu jieyin, then founder of Okay airways, had said that after air crashes, the level of security aviation enterprises would be promoted, and even retrain the airport, which might increase the operating cost of aviation enterprises.


但值得注意的是,由于整个行业利润率水平不高,再加上中国等新兴市场增速放缓等原因,不久前,国际航协将今年全球航空公司的利润小幅下调至180亿美元,这也是国际航协今年第二次下调航空业利润预期。
Which was worth paying attention to was that due to the low profit margin of the whole industry, with the speed of emerging markets’ growing in China slowed down. Recently, the profit of International Aviation Transport Association inched down to $18 billion, which was also the second time that International Aviation Transport Association inched down the anticipation profit of the aviation.

“航空业面对的残酷现实是,平均净利润率将只有2.4%,算下来等于每名乘客所带来的利润还不足6美元。” 国际航协总干事Tony Tyler坦言。可以预料,在微利时代,安全成本和市场营销成本的双升将让航企背负巨大经营压力。 


IATA’s director-general Tony Tyler leveled that the cruel realities aviation faced with was that average net profit margin would only be 2.4%, which was equal that the profit of every customer was under $6 after counting. 

As one would expect, in this low profit era, the double rising cost of security and marketing would bear huge operating pressure.


比如近期连发两起事故的马航就是一个连年亏损、濒临破产的公司。统计数据显示,在今年的两起事故前,马航已连续3年巨亏。2011年到2013年,马航3年净亏损近80亿元人民币,今年第一季度净亏损扩大了2/3,达约8.6亿元人民币。外界普遍关注MH370的赔付情况,事实上,马航面临的经营压力远比赔付压力要大得多。 

For instance, recently MH that had caused two accidents continuously was a company of successive years losses and on the verge of bankruptcy. AS the statistics showed that before the two accidents in this year, MH had successive losses for three years. 

From 2011 to 2013, the three-year net loss of MH was up to ¥8 billion, and in the first season of this year, the loss  had expanded two-thirds, which was up to ¥860 million。

The outside was generally cared about the situation of compensation, however in fact the operating pressure of MH was much more than the compensation pressure.

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