2014.08.10【英译中】生态旅游(1/2)

RunnerTracy (MFA161-A21) 初涉译坛
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发表于:2014-08-10 00:20 [只看楼主] [划词开启]

Ecotourism生态旅游

The ideas behind ecotourism are not new. Rooted in the conservation and environmental movements in the United States over the past 150 years—spurred by the writings of Thoreau, Muir, and before them, Buddhist and other philosophical ideologies—ecotourism is a new application for an age-old concept of stewardship. It recognizes the interconnections of all life and the importance of maintaining a balance between human needs and those of existing ecosystems.

 生态旅游背后的理念并不新鲜。生态旅游植根于美国近150年来的环保运动——这深受梭罗、缪尔的作品的鼓励,而在他们之前,则是佛教和其他的哲学思想——生态旅游则是古老的管理生态概念的“旧瓶装新酒”。它认识到了各个生命体之间的相互联系,以及保持人类需求和现有生态系统之间平衡的重要性。

Perhaps Aldo Leopold’s famous Land Ethic best captures the philosophical essence of stewardship: “a thing is right when it tends to preserve the integrity, stability, and beauty of the biotic community… it is wrong when it does otherwise.” In diversity there is stability. Ecotourism is really nothing more than the application this philosophy to the self-enriching discovery made possible through travel. It is a process and an ethic, not an end in itself.

也许奥尔多·李奥帕德那著名的《土地伦理》最能体现管理生态的哲学内核:“如果一件事物能保持生物群落的连贯性、稳定性以及美丽度,那就是正确的;反之则不是。”多样性中蕴含着稳定性。生态旅游只不过是这种哲学的应用,其目的是为了在旅游中实现自我丰富的独特发现。这是一个过程,是一个伦理,而不是结束就没了。

Ecotourism (often including rural tourism, heritage/cultural tourism, nature-based tourism and adventure/experience tourism) had demonstrated growth far in excess of the so-called “mass-tourism” market by posting 30% annual increases between 1995 and 2000. This increase can be compared to the 8% growth in mass tourism over the same period.

生态旅游(通常包括乡村旅游,遗址/文化旅游,自然主题旅游以及探险/经历主题旅游)的发展势头远好过所谓的“大众旅游”市场,1995-2000年间,年增长率30%,与之相比,大众旅游市场的同期增长率为8%。

According to the Travel Industry Association of America, over 50% of the U.S. adult traveling public—147 million people—have taken an “adventure” trip in their lifetime. Included on this “adventure” roster are camping, hiking, and biking. Although a small portion of the overall tourism industry, ecotourism’s profit margin tends to exceed that of mass tourism. Last year, the average ecotourism two-week package cost is $ 3, 500.

根据美国旅游协会统计,在美国的1.47亿成年旅游者中,50%的人已经开启了他们生命中的“探险”之旅。“探险”的活动项目包括:野营、远足和自行车。尽管还是旅游产业全局的一小部分,生态旅游的边际利润却有超过大众旅游的趋势。去年,两周生态旅游的一揽子费用是3500美元。

Ecotourism has both the potential to change the way we view travel and to provide the means to care for our diverse and rich resources. Western society (about 1.2 billion people) cannot bring the remaining 5.1 million people in less developed countries up to the Western consumptive “standard of living” without exhausting the earth’s resources. Ecotourism creates a situation where both the West and the less developed societies can converge toward the middle.

生态旅游既可能改变我们对旅游的看法,又能让我们了解丰富多样的资源。在不消耗地球资源的情况下,西方社会(大约12亿人口)无法使欠发达地区的51亿人口达到西方这种高能耗的“生活标准”。生态旅游为西方国家和欠发达国家向中等消耗标准靠拢创造了条件。

Ecotourism is the “common ground” because it fundamentally changes the economic dynamics of business. Ecotourism recognizes the ecological and cultural costs doing business as well as champions “local economy”, i.e., the community becomes strong and cohesive by what’s developed and sustainably managed on a local level.

生态旅游是“共同基础”,因为它从根本上改变了企业的经济动态模式。生态旅游既实现了通过生态和文化消费经营企业,也支持了“当地经济”的发展,也就是说,从当地的角度考虑,因为生态旅游的发展及可持续维护,增强局部地区的社会实力和凝聚力。

字数:717字

分类: 英语
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