2014.8.25【英译中】女人都是科技盲?女性成为电子产品购买主力军

发表于:2014-08-25 11:11 [只看楼主] [划词开启]

                                   

Note to tech companies: contrary to stereotypes, women buy more tech products than men and may even constitute the majority of your customers.

科技公司注意了:与传统观点相反,女性购买科技产品的数量比男性多,甚至可能成为主力消费君

On Monday HSN announced the results of a survey made by the international research firm Parks Associates that asked 2,000 adults about purchases they wanted to make before 2012. The results showed women outstripped men in their interest in owning electronics, with 18 percent of women planning on buying a tablet before 2012 (compared to 15 percent of men), 20 percent of women wanted a laptop (only 14 percent of men did) and 20 percent of women planning on purchasing smartphones -- compared to 17 percent of men.

周二家庭购物网宣布了由国际调查公司帕克斯所进行的某项研究的结果。这项研究询问了2000名成年人在2012伊始之际想要购买的东西。结果显示女性在对于拥有自己的电子产品方面比男性表现出更大的兴趣,并且18%的女性计划在2012到来前购买一个平板电脑(男性只有15%),20%的女性想要一台笔记本(男性只有14%想购买)以及20%的女性计划购买智能机,而男性只有17%。

The results aren't surprising for several reasons. It's a well-publicized fact that women make 85 percent of purchasing decisions in American households. Women are a force to be reckoned with on a global scale as well: women represent a growth market bigger than China and India combined -- more than twice as big.

从某些方面来看,这些结果并不意外。众所周知,在美国85%的家庭购物都是由女性做决定。从全球市场来看,女性也是市场的主力军:女性市场比中国和印度的市场还要大,可能大两倍以上。

Parks Associates' findings also makes sense in light of the fact that women are the main users of social media -- meaning we need smart phones, tablets and laptops to access the sites we spend so much time on. A 2011 report found that 69 percent of women use social media compared to only 60 percent of men, and that almost half of us visit social networking sites daily, (48 percent) compared with just 38 percent of male Internet users.

帕克斯的结果也说明了这样一个事实:女性是社会媒体的主要用户,这意味着我们需要智能机,平板电脑,笔记本电脑来接触我们花费很多时间的网站。一项2011的报道发现69%的女性使用社会网络,而男性仅仅只有60%。并且几乎一半的女性每天浏览社交网站,即48%,而仅有38%的男网络用户。

The Parks Associate study corroborates this relationship, finding that women download more music, upload more pictures and watch more films online than men.

帕克斯的研究还证实女性比男性下载更多的音乐,图片以及在线观看影片


噜啦啦噜啦啦噜啦噜啦,翻译新人第二周开始~\(≧▽≦)/~啦啦啦

走过的路过的,看到不中意的翻译表介意大胆say出来

最后编辑于:2014-08-25 20:58
分类: 英语
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