2014.08.27【英译中】身为公司CEO该怎么向公众道歉

blair2007 (blair2007) 译往情深
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发表于:2014-08-27 11:12 [只看楼主] [划词开启]

 Here are a few other classic apologies from corporate giants:

这里我们整理了一些企业巨头道歉的经典案例:

General Motors

通用汽车公司

GM’s new CEO Mary Barra seems to spend a great deal of her time apologizing since she took over at the embattled automaker in January of this year.

自从今年1月份通用公司新任CEO玛丽·巴拉接管陷入困境的汽车制造商,看起来花了大量的时间道歉。 

 She stepped into a storm at the Detroit company, which has been plagued by costly recalls this year involving millions of vehicles and a number of deaths.

她陷入了底特律公司的一场风暴,数以百万的车辆召回以及许多伤亡事故已经使该公司付出了昂贵的代价。

She's done a solid job of it, repeatedly expressing remorse for lives lost and people hurt because of faulty ignition switches in GM's cars.

她已经为此做出了坚实的工作,对由于通用公司汽车点火开关故障而造成的人员伤亡,反复地表达懊恼悔恨。

Netflix

网飞公司

In the fall of 2011, Netflix’s CEO Reed Hastings had to make two big apologies: First, for jacking up prices; and then another for trying to rename the DVD delivery service “Qwikster.”

    在2011年的秋天,网飞公司的CEO里德·哈斯廷斯不得不做出两次郑重道歉:首先是提价;其次是企图为DVD送货服务“Qwikster” 更名。

 Customers hated both ideas, and Hastings admitted his mistakes very publicly — and Netflix’s stock price has rebounded nicely in subsequent years.

消费者们讨厌这两件事,黑斯廷斯公开承认了他的错误,于是随后的几年里网飞公司的股票价格强力回弹。

Chobani

乔巴尼公司

Chobani, makers of everyone's favorite Greek yogurt, had packaging a few years ago that offended scientists. The top of the company's yogurt cups read: "Nature got us to 100 calories, not scientists. #howmatters."

乔巴尼公司,每个人都喜欢的希腊酸奶制造商,几年前由于包装的问题冒犯了科学家。公司的酸奶杯顶部印着“大自然给予我们100卡路里,而不是科学家。#实情。”

There was a backlash from the scientific community, of course, which led Chobani to tweet that the company's marketers were "too clever for their own good." That's kind of an apology, right?

这引起了科学界的激烈反对,自然地,导致乔巴尼公司在推特上发帖表示公司营销部“为了自身的利益太聪明。”这是一定意义上的道歉,没错吧?

最后编辑于:2014-10-29 21:16
分类: 英语
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