2014.08.28【英译中】Perfect shopping soundtrack revealed by scientists

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发表于:2014-08-28 22:29 [只看楼主] [划词开启]
Perfect shopping soundtrack revealed by scientists
科学家发现完美购物音乐


Reserachers at Goldsmiths University have devised the perfect shopping soundtrack to help shoppers avoid bad purchasing decisions.

英国金史密斯学院的研究人员设计了一首完美的购物音乐来帮助购物者避免做出糟糕购物决定。


Listening to football, noisy restaurants and our favourite tunes on the radio have helped create the perfect shopping music.

足球比赛声、喧闹的餐馆声和收音机里播放的我们最喜欢的旋律,可以组成完美的购物音乐。


These are some of the top things that help us make better shopping decisions, according to new research conducted by eBay and Goldsmiths University.

据全球线上拍卖及购物网站eBay和金史密斯学院最新研究发现,这些是帮助我们做出更好购物决定的最有效的声音。


In contrast crying babies, air conditioners and traffic noise leads us to make bad shopping decisions.

相比之下,婴儿的哭声、空调噪音和交通噪音会导致我们做出糟糕的购物决定。


Consumer behaviour expert Patrick Fagan, at Goldsmiths University, said: “Any wine store owner will tell you that playing French music increases sales of French wine, but there is almost no research looking at this phenomenon online. This study has shown us some of the surprising ways that sound can help us make better purchasing decisions when we shop online, and some of the sounds we should avoid.”

金史密斯学院的消费者行为研究专家帕特里克•费根(Patrick Fagan)说:“任何一家葡萄酒商店的老板都会告诉你播放法国音乐能提高法国葡萄酒的销量,但是目前还没有研究关注网上购物的这一现象。


Auction site eBay has launched the Sound of Shopping track to celebrate its 15th anniversary.

拍卖网站eBay发布了购物记录音乐来庆祝其成立15周年。


The piece of music uses sounds scientifically proven to help people make better shopping decisions.

eBay采用了经科学研究证明能帮助人们做出更好购物决定的音乐。


According to the research, pop music on the radio make people feel so good that they are more likely to spend without getting "suckered" into bad deals.

研究表明,收音机里播放的流行音乐使人们心情愉快,更不容易花钱下错单。


Less than a third (30.1%) made a bad purchasing decision while listening to pop music.

不到三分之一(30.1%)的人听流行音乐时会做出糟糕的购物决定。


It revealed that classical music makes people overate a product’s quality by 5%.

而5%的人听古典音乐时会高估产品质量。


Surprisingly, listening to the football commentary while online has led to four out of five people making a rational shopping decision along with listening to news about the economy.

令人意外的是,当网上购物时,一边听足球评论,一边听经济新闻,五个人里就有四个人会做出理性的购物决定。


We are more likely to part with our money while listening to the buzz of a restaurant because we associate the sound with "quality", it revealed.

当听到餐馆嘈杂声时,我们更容易花钱,因为我们把声音和餐馆的质量联系在一起。


It discovered babies crying and traffic put people in bad moods skewing how they assess value and quality and hearing birds singing and lawnmowers leads us to splashing cash on our gardens.

该研究发现婴儿哭声和交通噪音会让人们心情糟糕,影响他们评估产品价值和质量,鸟叫声和剪草机发出的声音会使我们花更多钱在花园上。


The sound of air conditioners and silence also affected shoppers judgements.

空调噪音和安静的环境同样会影响购物者的判断。


Academics explored how all these sounds affected the purchases by almost 2,000 online shoppers as part of the research.

研究者以近两千名网购者为对象来探究这些声音对购物的影响。


来源:The Telegraph


最后编辑于:2014-10-29 21:07
分类: 英语

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