2014.05.30【英译中】First rule of Chinese tourism: Give them what they want

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发表于:2014-05-30 21:49 [只看楼主] [划词开启]

Beijing (CNN) -- As the global travel industry rolls out the welcome mat for China's surge of outbound tourists, it should consider tipping the scales in their customers' favor.

随着全球旅游业的发展,中国出境游客数量激增,这使得我们需要考虑更多这些顾客的喜好。

Consider Emirates Airline, which has won over retail-crazy Chinese travelers by simply boosting their baggage allowance.

像是阿联酋航空,他们只是简单的增加了行李重量限度,就为他们赢得了疯狂购物的中国游客。

"They increased their luggage allowance because they recognized when Chinese travelers go abroad, they come home with more than when they left," says Martin Rinck, Asia-Pacific president of Hilton Worldwide.

“他们增加了行李重量限度,因为他们认识到了中国游客出国,在回去时带的东西会多于他们出国时所带的。”希尔顿集团亚太区总裁Martin Rinck这样说道。

"And just by making that change, they won tremendous market share of the Chinese consumer."

“而且于这个改变,他们就在中国消费者间赢得了巨大的市场占有率。”

For the latest CNN "On China" program, I talked to a panel of industry insiders about how to cater to China's rush of outbound tourists.

在CNN最近的“在中国”的版块,我和一些业内人士谈论了怎样去迎合中国的出境旅游高峰。

Fittingly, we filmed our discussion inside Beijing Capital International Airport -- a rare opportunity for an international TV network. The airport is on track to become the world's busiest passenger hub.

我们很恰当地在北京首都国际机场录制了我们的讨论。这机会对于一个国际性的电视广播网来说是极为罕见的。这个机场有望成为世界上最繁忙的客运枢纽。

That's not a surprise, given the boom in Chinese business and leisure travel. By 2020, it's estimated more than 200 million Chinese will go overseas -- double the number that did so last year.

中国商业和休闲旅行带来快速的发展并没什么奇怪的。到2020年,估计会有超过2亿的中国人去海外,这个数量会是上一年的两倍。

"It has been one of the biggest dreams for Chinese travelers to go outside and travel overseas," says Chen Xu, a Beijing-based researcher at the Chinese Tourism Academy, a government think-tank that studies tourism trends.

对于中国人来说出国旅游已经成为了最大的梦想”研究旅游发展趋势的政府智囊机构——国旅游研究院的北京研究员陈旭说道。

最后编辑于:2014-10-30 12:06
分类: 英语
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