2014.06.05【英译中】 Your Grocery Store May Soon Be Cut in Half(2)

starlint (starlint) 路人甲
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发表于:2014-06-05 15:08 [只看楼主] [划词开启]

Plenty of other big names in groceries are also now jumping on the small-store trend. The Orlando Business Journal reported that Publix, which runs supermarkets as big as 60,000 square feet, mostly in the South, is working on a store prototype in the neighborhood of 20,000 square feet. RetailWire noted that several other large—and typically large-sized—supermarket brands, including Kroger and Hy-Vee, are also launching or expanding mini-grocery stores.

其他很多知名的杂货商也加入到了小超市的行列。据《奥兰多经济日报》报道,大众超市现在正在以一家2222平方米的社区店为原型进行研究。大众超市大多数店面都在南部,而且它经营的超市面积大达6666平方米。零售线公司称包括克罗格和海威在内的其他一些大的(主要是指规模大的)超市品牌,也正或进军或扩张它们的小型杂货店市场。


Last fall, Kroger opened three 7,500-foot-square-sized stores operating under the name Turkey Hill Market in theColumbus,Ohio, area. The markets are a fraction of the size of the typical Kroger (67,000 square feet), and it’s being presented as a cross between a convenience store and a supermarket. Hy-Vee opened a 14,000-square-footer under the “Hy-Vee Mainstreet” concept inIowain mid-April.

去年秋天,克罗格开设了3家833平米的商店,由俄亥俄州哥伦布地区的土耳其山超市来经营。跟之前典型的克罗格超市比起来,这些商店可谓是小得太多了。它们是介于便利店和大型超市之间的一种存在。海威公司落实其“海威主干道”的经营理念,于四月中旬在爱荷华州成立了一家1555平方米的商店。


Obviously, with dramatically smaller stores, some compromises must be made. “In one of [the larger] stores, we may have 40 kinds of hamburger helper, [in the smaller stores] we have ten,” explained Tim Stupka, assistant vice president of operations for Hy-Vee’s northern district. “Or, instead of having four different types and styles of bananas, we have two. We have pretty much everything those stores have, but we don’t have as many varieties.”

当然,受限于其极小的规模,小型超市必须在某些方面做出妥协“在面积较大的商店里,可能有40种汉堡帮手,而像我们这样的小的店里则只有10种”提姆这样解释道。他是分管海威北部地区的副总裁助理。他还说:“大的商店里有四种不同类型和品种的香蕉,我们小的只有两种。大超市有的东西我们小商店基本上都有,但是种类没它们那么多。”

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