【新概念英语从头学】【第三册】第26课

TheEver (霸气的空少!!!!!) 资深会员
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发表于:2014-11-26 06:31 [只看楼主] [划词开启]
一起学【新概念英语三】第26课 Wanted: a Large Biscuit Tin 急需大饼干罐 
【英音课文朗读】 

 
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【美音课文朗读】 
 
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【课文】 

No one can avoid being influenced by advertisements. Much as we may pride ourselves on our good taste, we are no longer free to choose the things we wants, for advertising exerts a subtle influence on us. In their efforts to persuade us to buy this or that product, advertisers have made a close study of human nature and have classified all our little weaknesses. 

Advertisers discovered years ago that all of us love to get something for nothing. An advertisement which begins with the magic word free can rarely go wrong. These days, advertisers not only offer free samples, but free cars, free houses, and free trips round the world as well. They devise hundreds of competitions which will enable us to win huge sums of money. Radio and television have made it possible for advertisers to capture the attention of millions of people in this way. 

During a radio programme, a company of biscuit manufacturers once asked listeners to bake biscuits and send them to their factory. They offered to pay $10 a pound for the biggest biscuit baked by a listener. The response to this competition was tremendous. Before long, biscuits of all shapes and sizes began arriving at the factory. One lady brought in a biscuit on a wheelbarrow. It weighted nearly 500 pounds. A little later, a man came along with a biscuit which occupied the whole boot of his car. All the biscuits that were sent were carefully weighed. The largest was 713 pounds. It seemed certain that this would win the prize. But just before the competition closed, a lorry arrived at the factory with a truly colossal biscuit which 

weighed 2,400 pounds. It had been baked by a college student who had used over 1,000 pounds of flour, 800 pounds of sugar, 200 pounds of fat, and 400 pounds of various other ingredients. It was so heavy that a crane had to be used to remove it from the lorry. The manufacturers had to pay more money than they had anticipated. For they bought the biscuit from the student for $24,000. 


【课文翻译】 


-----------以下内容回复可见-----------


【生词和短语】 

词汇 

influence n. 影响 
pride n. 骄傲 
taste n. 鉴赏力 
exert v. 施加 
subtle adj. 微妙的 
advertiser n. 广告人 
classify v. 分类 
magic adj. 有奇妙作用的 
sample n. 样品 
devise v. 设计,想出 
capture v. 吸引 
manufacturer n. 制造商 
wheelbarrow n. 独轮手推车 
boot n. 行李箱 
ingredientn. 配料 
cranen n. 起重机,鹤 
anticipate v. 预期 

【知识点】 

taste】 
例句: 
1. It appeared that he had a taste for music. 
看来他对音乐还有一定的鉴赏力。 
2. My Heart Goes On is to my taste. 
《我心依旧》很合我的品味。 

exert】 
英英:put to use 

例句: 
1. He likes to exert his authority. 
他喜欢行使自己的权力。 
2. If you exert all your strength you can move that rock. 
如果你把所有的劲都使出来,你就能移动那块石头了。 
3. It will inevitably exert widespread and far-reaching impact on Chinese and global economies in the new century. 
它必将对新世纪的中国经济和世界经济产生广泛和深远的影响。 

subtle】 
例句: 
1. Jimmy was a subtle worker in gold and silver. 
吉米是一个技艺精湛的金银匠。 
2. Short of such radicalism, we must approach the task in a more 
subtle manner. 
缺乏这样的激进做法,我们就必须以比较微妙的方式来解决问题。 

devise】 
英英:come up with (an idea, plan, explanation, theory, or principle) after a mental effort 

例句: 
1. We must devise a scheme for earning money during the vacation. 
我们必须想出在假期中赚钱的计画。 
2. And researchers are vying with one another to be the first to devise an effective vaccine. 
研究人员相互竞争,他们都想成为研制出有效疫苗的第一人。 
3. He also set up a "food studio", where cooks devise new recipes in response to local trends. 
他还给厨师们设立了“食品工作室”,旨在发明新配方来响应当地流行趋势。 

capture】 
英英: attract; cause to be enamored 

例句: 
1. We convert him, we capture his inner mind, we reshape him. 
我们要改造他,争取他的内心,使他脱胎换骨。 
2. Your hypnotic eyes will capture the hearts of those who interest you. 
你迷人的眼神能俘获那些你感兴趣的人的心。 
3. His literary talent captured large quantities of audience, making him the missionary of name when he was 20. 

他以自己文才俘获了大批的听众,也使他在20岁时就成了一名闻名的传教士。 


搭配 


【exert a influence on】 

【human nature】 
【get something for nothing】 
【go wrong】 

【capture the attention】 


【作业时间】 


1. 手机下载 “沪江听力酷”,到订阅中心搜索 “新概念”,订阅英音或美音版, 闲暇路上反复听反复模仿哟!(刚开始练习英语听力和口语最好选定一种学习,不要英音美音混淆哦!)

*注:[按部就班 攻克英魔]学习团成员及自主学习团成员 必须在本帖提交朗读音频哦!

2. 背诵、并默写今天的课文。实在没有时间的同学就抄写一遍吧。 回复在本帖哟~

3. 用今天学到的单词或句型造句一个。

* 资源来自 一起学【新概念英语三】

 新概念英语第三册【随到随学班】



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