【英语·英美文化】你想知道Levi's的品牌故事吗?

发表于:2014-12-03 16:37 [只看楼主] [划词开启]


【词汇学习】

patent n. 专利,专利权

e.g. P&G applies for a patent on its cookies. 宝洁公司为其饼干申请了专利。

consider vt. 考虑;认为;考虑到

e.g. A can like this is considered below standard. 这样的罐头认为是不合格的。

represent vt. 代表,表现,现象

e.g. Personas represent groups of users. 人物角色代表用户群体。

【正文学习】

What defines American clothing or fashion? Can you think of a piece of clothing that is inseparablyadv. 不可分地,不能分离地 linked to American culture? There is a good chance your answer would be blue jeans. Many listeners have written to ask about the history of these well-loved(备受喜爱的 pants.

So today we will give it a try.

Levi Strauss did not invent jeans, but he is considered the first person to make and sell great numbers of them.

He was born in Bavaria, an area that today is part of Germany. In 1847 he and his family immigrated to the United States.

Levi Strauss opened a small dry goods store, first in New York, then in San Francisco, California. Among the products he sold were jeans. These pants were especially useful for miners in California. They needed clothing made from a strong material. Jeans are usually made from a heavy cotton cloth called denim.

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Levi Strauss partnered with a clothing maker named Jacob Davis. Davis had invented a process for making rivets for jeans. These little metal connectors helped hold the pieces of cloth together to make the jeans stronger.

In 1873, the government gave Strauss and Davis a patent for their invention. That meant no one else could legally copy it without their permission. They began producing what they called “copper-riveted waist overalls.”

In 1928, the Levi Strauss company registered the word “Levi's”as a trademark for their product. The Smithsonian's National Museum of American History in Washington has one of the oldest known pairs of Levi's.

Writer James Sullivan published a book called "Jeans: A Cultural History of an American Icon.”In it, he says jeans represent two American values: creativity and rebellion.

Cowboys wore jeans in the old Wild West. In the 1950s, people saw famous Hollywood actors like James Dean and Marlon Brando wearing jeans in movies.

Today jeans still come in blue but also lots of other colors. They can also differ widely in price. You might find jeans for 15 dollars in an American discount store. However, they can also sell for thousands of dollars a pair.

【作业】

1. 请童鞋们试译标绿部分,回帖可见译文哦。

2. 聊聊大家都喜欢什么牌子的牛仔裤。

最后编辑于:2014-12-09 10:02

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分类: 词汇学习
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